Throwback Thursday

Editor's Note, 2018: In the early 1980s, esoteric high-end audio as we know it today was just taking off as an alternative to the mass-market equipment offered in neighborhood TV/appliance stores. Fueled by an underground audio press that included magazines and newsletters such as Sound & Vision sister publication Stereophile, The Absolute Sound, International Audio Review, The Audio Critic, and others, a cottage industry emerged, one populated by small manufacturers of low-volume, high-priced exotica claiming greater faithfulness to the music than the gear reviewed and advertised in the pages of Stereo Review, High Fidelity, Audio, et al.

Last week we presented a selection of iconic ’70s-era advertisements from long-forgotten brands with names that fall in the first half of the alphabet (A–M). Our favorites included the Carver ad showing a young Bob Carver hamming it up, Garrard’s “Improve Your Hearing for $200” turntable ad, and the iconic Maxell ad depicting a listener getting “blown away.” Here we pick up where we left off, starting with classics from Nakamichi, Nikko, and Optonica. Watch for Part 3, our final installment, next week.