Mitsubishi announces prices for its laser-based HDTV

Back in Spring, John Sciacca discussed Mitsubishi's new LaserVue HDTVs. Mitsubishi officially showed off its new screens a few months ago, but while it was happy to show off the TV's technical attributes, it was reticent to offer any specific pricing information. Finally, at CEDIA 2008, Mitsubishi has finally revealed the number to match the funky screen.

In case you've forgotten, the LaserVue is a laser-based HDTV. Instead of using LCDs or plasma, it uses an array of red, green, and blue lasers to project its image onto the screen. According to Mitsubishi, it delivers a color gamut over 200% NTSC standard, and consumes less than 200 watts (significantly less than LCD and plasma screens). The company even claims that it can run indefinitely, without the light source "burning out" or otherwise dimming (a problem faced by all LCD and plasma screens and projectors). Impressive claims, but I'll have to see some test results myself before I can believe it.

The 65" Mitsubishi LaserVue will retail for $6,999, putting it on equal ground with most 60-inch-or-larger flat panels, and significantly cheaper than upcoming high-end models like the $10,000 65" Pioneer Kuro. If Mitsubishi's claims about color hold up, we could be looking at a real contender in the big-screen market. The 65" LaserVie starts shipping at the end of September to Mitsubishi's Select Diamond retailers, and will see a wider release around the end of October. Mitsubishi has plans for a 73" LaserVue, but it hasn't announced pricing or a release date yet.