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In less than three months the Disney+ streaming service has taken off like a rocket. It’s come on so strong that the powers-that-be at Netflix and Amazon must be losing sleep as a gigantic Mickey Mouse looms over them in a recurring nightmare.

Research firm Piplsay polled 63,833 Americans in January to gauge the early success of Disney+ and found that 49% of Americans think Disney+ is as good as Netflix. Moreover, 42% and 40% said the service is as good as Hulu and Amazon Prime, respectively, while 37% went a step further rating it as better than Amazon Prime and Hulu.

Perhaps even more astounding is the finding that nearly one in four (37%) Americans have subscribed to Disney+ since the service launched on November 12 and that 17% plan to subscribe “soon.”

“This could mean that a few months from now, over half of Americans could be Disney plus viewers, a monstrous feat in itself given the short time frame,” Piplsay wrote in its report. “The hype and excitement surrounding the launch can be gauged by the fact that over 70% of those who subscribed to Disney plus did so within the first few weeks of its launch.”

At the current pace, Piplsay expects the service to reach its lofty goal of signing up 60 to 90 million global subscribers by 2024.

Meanwhile, 36% of survey respondents said they actually unsubscribed to other streaming platforms after signing up for Disney+. In its analysis, Piplsay wondered whether this is the result of people reining in monthly expenses or an acknowledgement of Disney’s vast library of content. “That’s an interesting insight that needs to be explored. But one thing is for certain: the platform is creating a huge shake-up.”

When asked what type of content they have watched the most on Disney+ so far, 39% of survey respondents said animated films, 34% said TV shows, and 27% said live-action films. Moreover, almost one in four Americans (38%) reported spending equal time on Disney+ and other streaming platforms, while 36% said they spend more time on Disney+ than other platforms and 26% less time.

Perhaps not surprisingly, 43% of those surveyed said they subscribed to Disney+ for their kids, compared with 44% who said they signed up because of their own interest.

In terms of popularity by brand or franchise, 28% of survey respondents cited Disney as the most watched content so far, followed by Marvel (19%), Pixar (18%), Star Wars (16%), and National Geographic (12%).

Competitive pricing is one of the key factors working in Disney’s favor, according to Piplsay, which noted that 64% of those who subscribed to Disney+ opted for the basic package instead of bundling it with Hulu and ESPN+ for $12.99/month.

“For just $6.99 per month, Disney is offering nearly its entire back catalog of Star Wars and Marvel movies and series, Pixar movies, old Disney movies, 30 seasons of “The Simpsons,” Disney Channel shows, alongside its original movies and shows. With so much watch at such a price, it is not surprising that a majority subscribed to this package.”

In other findings, survey respondents said Disney+ is…
• Better than Amazon Prime (37%)
• Better than Netflix (23%)
• Better than Hulu (21%)
• Not as good as Netflix (28%)
• Not as good as Amazon Prime (23%)

Individuals 18 and older participated in the Piplsay survey, which logged 63,833 respondents in January.