TV manufacturing is a tough business. You’re making a perfectly good black-and-white TV and then someone comes along with a color TV. So you need to make color TVs. Then TVs become digital. Then they become high-def. Then they become flat. Then they become big. Then they become 3D. Then they become really big. Then they become 4K. It just never ends.
How many times has this happened to you? You’re rounding the Warsteiner-Kurve at the Nürburgring at about 3 lateral Gs and your iPad Mini flies out the window of your Porsche 997 GT2 and lands on a hausfrau’s schnitzel, and she exclaims, “Mein Gott in Himmel!”
There is one thing that Disney does better than anyone: monetize intellectual property. It isn’t easy to build an empire on the back of a rodent (trust me, I’ve tried) but Walt pulled it off. Now, with its newest acquisition, Disney is ready to expand beyond its earthly properties.
The Beats Pill is another portable stereo speaker launched onto an ocean of portable stereo speakers. But it features cool cosmetics, upscale tech features, and best of all - that unbeatable Beats logo. Alert the hipster audiophiles, stat!
When you buy a Rolex Submariner from a guy with a dozen of them in a cardboard box in Times Square, there is absolutely no chance of misunderstanding. Both parties fully understand that the timepieces in question are fakes. But what if you buy a pair of high-end headphones from that kind-of-weird stereo store across from the mall?
"One size fits all" surround is dying. It's time for us all to consider a whole new dimension. First, a parallel to impart from the annals of tech history. In the earliest days of photography, the emulsions and lenses were extremely "slow." Even in bright sunlight, a plate might require hours of exposure time. As technology improved, exposure times decreased to a minute or so.
Boy, do I feel like a dope. I was under the impression that the decades of conspicuous consumption were finished. What with all the Occupy protesters and unemployed French literature majors out there, I thought that anything ostentatious was unfashionable. Or, as French literature majors would say, passé.
I get press releases. Oh boy, do I get press releases. My inbox runneth over. You think spam is bad? Multiply that by 100, and you’ll get an idea of my daily press-release pile. Everybody is flacking their newest and most innovative stuff. And occasionally they flack their oldest and least original.