Samsung showed a 4K UHD TV with the M-Go Premium App. This app will stream 4K movie titles to the TV. It also will stream titles that have been “optimized for 4K.” These are movies that were not shot in 4k, but because M-Go is owned by Technicolor, the titles have been optimized in the lab and made available for streaming. While M-Go limited their announcement to Samsung TVs, it was clear (yet unspoken) that the Premium service will extend to other manufacturers’ UHD TVs.
Vizio showed the Lyve photo sharing service app as part of its smart TV Vizio Internet Apps. When the Lyve app is set up, photos and videos are instantly sent to friends/family that have signed into a shared Lyve account (referred to as a "mesh") including the connected Vizio TV.
During an impassioned keynote, Sony Chairman Kazuo Hirai promised to deliver content without the box. The first product in what Sony calls Lifespace UX will be the Ultra Short Throw Projector. A long, short rectangular box is placed close to any wall in your house and projects a 147 inch 4k image on the wall. Hirai described content that includes real time, life size images in this makeshift window that might include an outdoor view with transitions. The Ultra Short Throw Projector will be available Summer 2014.