Nobody realized the potential of digital TV. Sure, 15 years ago, tech pundits raved about the possibilities of multicasting, and A/V buffs salivated over the thought of high-definition images. But digital technology has affected the world of television in many more important ways besides those.
On my very first visit to Costco, I saw something that burned itself into my brain: a shopping cart loaded with baby formula, junk food, and a 23-inch flat-panel TV set. I felt the same way a fashionista would watching someone use an Armani shirt as a dust rag.