Hang a blue ribbon on the wall for these planar-driver speakers.
To stand out from the crowd, a speaker (or any product) needs to have a gimmick. "Gimmick" is too harsh of a word, really. "Unique element of differentiation" is too clinical but more on the mark. Maybe I should say, "thingamajig." On-wall speakers used to stand out from the crowd by their ability not to stand out. They were slim, contemporary in style, and loosely matched the flatness of plasma TVs, plus, until recently, only a handful were on the market. In some cases, these speakers were even voiced to sound their best when mounted on a wall. (Imagine that.) But on-wall speakers are no longer unusual. They're everywhere, including in some HTIB systems. Differentiation is definitely different now—it's a heck of a lot harder to do.