Ken C. Pohlmann

I once observed that the business of running a recording studio was like renting out a Gutenberg Bible for parties. Your upfront costs are enormous, the anticipated income is relatively slight, and the potential downsides can be tragic. Largely because of that terrible business model, the studio business has changed dramatically.

“The Quality Goes in Before the Name Goes On.” If you are of a certain age, that trademarked slogan is imprinted in your brain. It was marketed relentlessly. And it was a darn good slogan. It assured you that any product with the company’s name on it was of high quality. It also redirected your attention to the importance of the name of the company itself; you didn’t need to know anything else about the product; the company’s name ensured that it was good. My, how times have changed.

The plan was straightforward. Founded on the overwhelming popularity of the iPod, and then boosted by the dominance of the iPhone, iTunes was ready to own audio and video downloads and streaming. The executives in Cupertino probably had a calendar on the wall, with the exact date of achieving world domination circled in red. That hasn't worked out.

I know, I know. You read Sound & Vision to learn about audio and video topics. It’s a welcome refuge from the political furor that has engulfed every other facet of our lives. But, of course, ultimately, nothing is immune from politics. So, let me ruin your day by telling you about the latest political hot potato: hearing aids. You heard me right. Hearing aids.