Press Day once was a couple of major press events the afternoon before CES officially opened. A few years later it is wall to wall activity from 8am to 11pm. This year, after all the major announcements from the big companies ended, a show within a show began at the Mirage–called the Digital Experience, Decked out in a 50's theme with girls in ponytails, dressed in candy stripped dresses and sailing around on roller skates, manufacturer's displayed some of their key technologies, that were primarily about sharing the digital experience, i.e. networking and file sharing. By the way, the car grill at this bar is a real ice sculpture. A great place to stop for a cool drink before venturing into the Show Within A Show.