2011 is SIM2 Multimedia's 15th anniversary. To celebrate, the company is introducing 15 new models in 2011. In honor of the event, members of SIM2's upper management, including President Maurizio Cini, also attended the show.
All of SIM2's projectors are DLP designs. The new models fall into five different ranges: CRYSTAL, MICO, NERO, LUMIS, and CINEMA. The CRYSTAL range (2D only) consists of two entries, the $6500 Crystal 35 and the $8500 Crystal 45. To our recollection, these are nearly blue light specials for a manufacturer which is not normally known for relatively affordable projectors.