Hearing is believing.
Buy a new Corvette, and you won't have to study the car zines to figure out what brand of V-8 you'll need to install under the hood. Every Vette comes with a maxed-out Chevy engine, transmission, and chassis, so all of the parts work together in one finely tuned road machine. Assembling a home theater audio system from different brands' speakers and electronics might be a bit more complicated, but it's really not that big of a deal. Even so, the synergies that a single-brand home theater audio system can afford are obvious, and I really think this new, more holistic approach might turn out to be one of the most promising trends in consumer electronics. I had my first glimpse of that future when Now Hear This (NHT) unveiled their first integrated electronics and speaker system, the Xd, in 2005. For that project, NHT joined forces with DEQX, a leader in digital speaker-correction techniques, and PowerPhysics, a top developer of digital power amplifiers. More recently, Vinci Labs acquired NHT and immediately collaborated on development for the Controller surround processor and the Power5 and Power2 amplifiers.