Barry Willis

HD-DVD is ahead by a nose in its race against Blu-ray. On Wednesday, February 25, the 20-member steering committee of the DVD Forum voted to approve technology developed by Toshiba and NEC for use in the coming generation of high density/high definition DVD recorders.

Warren Lieberfarb's "sell through" agenda for DVD pricing has had some unintended consequences. The former head of Warner Home Entertainment pushed hard for an industry-wide pricing policy that made movies on DVD one of the greatest bargains in the history of entertainment. For compact disc prices, movie fans can own archival copies of films that cost tens of millions to produce—a strategy that has had serious consequences for the video rental business.

"Targeted marketing" is one of the most powerful buzz-phrases in the advertising lexicon. In its most benign form, it means simply offering information about products and services to those most likely to want them. In a more malevolent form, it means prying into private citizens' activities to discover what really captivates them.

In late January, the US Department of Justice began a preliminary inquiry into the Blu-ray group, a breakaway from the <A HREF="http://www.dvdforum.org">DVD Forum</A>. Composed of Sony Corporation, Matsushita Electric Industrial Co., Philips Electronics NV, seven other manufacturers&mdash;and recently joined by Dell and Hewlett Packard&mdash;the Blu-ray group is suspected of interfering with the Forum's progress in establishing a standard for high-definition/high density DVD technology.