As a consumer electronics editor and reporter, I’ve never been a big fan of company profiles. We are frequently contacted by public relations reps who think their client has a good backstory worth telling consumers. But I usually prefer to let those company’s products speak for them in the Court of Test Reports, believing that hands-on feedback about the equipment is what readers really want, and that positive observations we might report in an article do a disservice if the gear fails to live up to it. Matters are complicated further when the company is one that advertises in our magazine or on our Website. Any upbeat comments naturally become suspect, and might cast doubt on a good product review arrived at independently and fairly. We never want to look like we’re in bed with any manufacturer, so why even go there?
Such was the case with Emotiva, a Web-based direct-sale audio company out of Nashville, TN that has carved a niche for itself delivering what’s best described as “affordable high-end.”