This year’s CEDIA Expo in Denver could have been dubbed “Dolby Atmos Expo,” with no fewer than a dozen active demos at the show including Dolby’s own. It makes sense that CEDIA would be the Atmos coming-out party. As compelling as Atmos can be (check out Dan Kumin’s impressions of our first Atmos system
), I’m of the mind that the customer shopping for a soundbar isn’t about to toss that idea in favor of a discrete component system just because he’s heard Atmos. On the other hand, custom integrators building media and theater rooms are in good position to bump what would have been a conventional 5.1-channel or 7.1-channel system to a 5.1.4- or 7.1.4-channel Atmos system. They, along with enthusiasts like you and me who map our own upgrade paths, will drive this market.