Michael J. Nelson

In days gone by, marketing was easy. If you had a product that you felt sure would benefit the general public, say, a nerve tonic (or an herbal tincture, suspension, or unguent), you would simply emblazon its name on the side of your covered wagon. You’d take care to correctly spell invigorating, rejuvenatory, and Dr. Southerby’s, of course, and then travel from town to town extolling its marvelous benefits. You’d be certain to mention how it can clear up milk leg in a fortnight, soothe nettle rash, and possibly even reverse ragpicker’s disease if used judiciously. To drive your point home more effectively, your organization’s single employee would mingle with the crowd and impress them with his own miraculous recovery from scrivener’s thumb in just two doses.