During an impassioned keynote, Sony Chairman Kazuo Hirai promised to deliver content without the box. The first product in what Sony calls Lifespace UX will be the Ultra Short Throw Projector. A long, short rectangular box is placed close to any wall in your house and projects a 147 inch 4k image on the wall. Hirai described content that includes real time, life size images in this makeshift window that might include an outdoor view with transitions. The Ultra Short Throw Projector will be available Summer 2014.