Thomas J. Norton

PRICE $3,499

AT A GLANCE
Plus
Deep black levels
Extremely wide viewing angle
Supports Dolby Vision and HLG
Minus
Expensive compared to same-size LCD UHDTVs
Lower peak brightness than LCD UHDTVs

THE VERDICT
This new C8 series set exceeds the performance of LG’s previous OLED models, making it the best OLED TV from the company I’ve yet tested. Its price is also significantly lower than last year’s C7, which means more buyers can now bring home an LG OLED instead of dreaming about one.

The picture quality improvements in LG’s 2018 OLED Ultra HDTVs aren’t a dramatic upgrade over the company’s already superb 2017 sets, but they are accompanied by a new Alpha 9 processor, an autocalibration option, and a few new and updated features. LG has gathered all of these capabilities under the “LG ThinQ AI” rubric. While the AI (Artificial Intelligence) claim may be a bit overstated, that’s where the market is going and LG is not alone in it. I wonder if adding a blinding blizzard of do-everything geegaws makes the screen interface too complex for the average user who simply wants to turn on his or her TV and watch a movie.

PRICE $5,000

AT A GLANCE
Plus
It’s all about the black
Wide viewing angle
Supports both HDR10 and Dolby Vision
Minus
Pricey

THE VERDICT
Last year’s OLED sets from LG were so impressive that, apart from their peak white capabilities (an ongoing shortcoming relative to LCD designs), it was hard to see a road ahead for improvements. But LG has found that road, and while the upgrades might prove subtle to most viewers, videophiles will welcome them.

LG’s 2017 OLED offerings fall into five model groups, with the OLED65E7P positioned roughly in the middle. At $5,000, it’s hardly a Black Friday special, but it’s significantly cheaper than the near-paper-thin 65-inch flagship OLED65W7P (reviewed in our June issue), which commands $8,000.

PRICE $3,500

AT A GLANCE
Plus
Rich, accurate color
Wide viewing angle
Outstanding HDR performance
Minus
Remote control difficult to use
Table-mount legs an optional accessory

THE VERDICT
LG’s design-savvy 65GXPUA OLED offers up a mix of features and performance that’s guaranteed to grab your attention.

LG's GX series for 2020 sits in the middle of the company's OLED TV range, just above the CX series, and right below the WX (for Wallpaper—ultra thin and designed for, you guessed it, wall mounting). But at 20mm, GX series sets are also very thin, and while they come with a wall-mounting bracket, it doesn't include legs for a table-top mount, though that option is available at a modest extra cost. The GX series has built-in Google Assistant and Amazon Alexa voice control, and it also adds a Gallery feature that can display stationary artwork surrounded by a faux frame inside its otherwise nearly invisible bezel.

Shortly after sending out formal press releases for its 2019 television and audio lineups earlier this month (the products were first shown at the 2019 CES in January), LG held a March 20th press event in New York to expand on the details. LG began by noting that of the 36+ million sets sold in the U.S. market alone in 2018, only 2.4 million were priced above $1,000. Also notable is that 36% of the TVs sold in the U.S. for more than $2,000 were 70-inches or above. Globally, however, large sizes aren’t as popular.