Darryl Wilkinson

Over the many years (this being my 24th or 25th trip to the magic kingdom known as Las Vegas during CES) of attending the International CES, I've noticed just a few changes. One small change, for example, is the ubiquity of this newfangled thing called “the internet”. From a journalistic perspective, one of the most notable changes has involved the lowly press release. No, they're not being written any better. (At least they're not being written any worse…) What's changed is the method of distribution. In the olden days, an intrepid fact-finding writer would scour the press room's stacks and stacks of press releases looking for a rare gem or two to write about. (All the while lamenting the loss of so many trees to produce so many useless sentences.) Not only was the process time-consuming and inefficient, it resulted in plenty of extra weight that had to be lugged home in briefcases and suitcases. You can imagine the shouts of joy that arose once the majority of PR departments switched to the now-archaic CD-ROM as the method of information distribution. The real breakthrough in making press coverage less backbreaking, however, was the introduction of the flash drive. Not too long ago, getting a press kit on a 256 MB flash drive was something you talked about in the taxi line. Now, the truly jaded among us don't even attempt to hide our disdain for flash drives with less than 2 GB capacity. Or, as a friend told me, “Two gig is the new 512 MB.” Unfortunately, it won't be long before the press page on the company's website becomes the new 2 GB…