Barry Willis

<A HREF="http://www.sony.com">Sony Corporation</A> has beaten its competitors off the starting line again.

Years ago, Brian Eno pushed the artistic envelope with "sonic wallpaper," or background music as art. Artists working in film and video have exploited the concept too, using their cameras to record campfires, roaring surf, sleeping people and animals, stationary buildings, and other excruciatingly boring subjects. In playback, such fare tests viewers' patience and challenges their assumptions about art.

Despite the ocean of ink that has been spilled on the subject, most consumers are indifferent about the inclusion of TV tuners in their computers. "Convergence" might be simply another intellectual fad---popular among journalists because it seems so logical, yet flopping among consumers because it really isn't. Most computer users who have responded to marketing studies indicate they don't care if they can receive television on their computers or not.

Build it and no one will come. That's been the broadcasting industry's worst nightmare since discussions about high-definition television began more than 10 years ago. Many executives have expressed dismay over the fact that the <A HREF="http://www.fcc.gov/">Federal Communications Commission</A> mandated their compliance with HDTV's launch---an effort that costs each station millions of dollars in new equipment and technical training---when there is almost no audience to see it. Dozens of stations are ready for the official nationwide launch of HDTV in just two weeks, but the few people who will see the first broadcasts will be engineers, journalists, and a handful of customers and salespeople in electronics stores.