I review a lot of gear. While I don't think of myself as jaded, it does take a lot to get me truly excited about a product. The new Apple TV did it. I love this thing, and I am by no means an Apple fanboy.
The reasons why are simple. Apple TV combines several products I use on a regular basis into one user-friendly box. I use a PS3 or Blu-ray player for Netflix streaming, a Wadia 170iTransport for music playback, and my computer if I want to watch a TV show that I downloaded from iTunes. Apple TV takes care of all those things, and more.