In the November 2000 <I>SGHT</I> I reviewed the HD800, an 8-inch CRT video projector from a Florida Internet startup called Theater Automation Wow!, or TAW. Phil Tuttobene and his crew promised then to "change the way America buys home theater." Since then we've seen the term Internet startup lose more than its sparkle, but TAW is still shining. They've succeeded in a tough marketplace—a high percentage of new companies fail in their first year of operation—but that same market has changed the way they do business. At first, TAW sold products directly to consumers; now, they work through a traditional dealer network, with 43 U.S. dealers. Not a bad start in less than 24 months.