LCD TV Reviews

2D Performance
3D Performance
Features
Ergonomics
Value

The new KDL-55W900A is Sony’s newest, top-of-the-line, non-XBR set. All of the XBRs, going forward, will be Ultra HD (4K) sets, but the KDL-55W900A, as all of the KDL designs, is firmly in the standard HD, 1920 x 1080 camp. It’s an edge-lit design with local dimming, but its marquee feature has nothing to do with contrast and black levels. Color is the plot here, and Triluminos, a term Sony has used in the past (see sidebar), promises a wider color gamut.

2D Performance
3D Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Excellent color and resolution
Good blacks and shadow detail
Satisfyingly bright 3D
Minus
Typical LCD off-axis limitations
Minor 3D flicker and ghosting

THE VERDICT
It may lack the headline-grabbing, 4K bling-zing of Sony’s XBR Ultra HD designs, but this 65-inch KDL series HDTV sits at the top of the company’s bread-and-butter line and offers more than enough features and performance to satisfy a wide range of buyers.

With all the ink spilled these days about the trendy but expensive Ultra HDTVs, a plain vanilla HDTV, with its resolution of 1920 x 1080, may seem a little ho-hum. But Ultra HD (4K, or more correctly, 3840 x 2160) is still consumer 4K content-starved with its specs not yet fully complete, and the jury is still out as to whether or not it will offer significant benefits in typical home screen sizes. Its price of admission also remains high. As a result, top-of-the-line, non-Ultra HDTVs, such as Sony’s new KDL-65W850A, remain serious players in the high-end video market.

Sony is arguably the most powerful brand name in television. The Trinitron is the premiere picture-tube technology known to two or three generations of TV buyers. But what has Sony done for us lately? In front and rear projection, the company has mustered SXRD, a visually credible version of silicon-based liquid-crystal technology. Only in flat panels, the subject of this review, has Sony yet to earn a commanding role.

When it comes to picture quality, LCD TVs ?with a full-array, “local dimming” LED backlight tend to outperform their edge-lit LED brethren by a not insubstantial margin. We’ve covered the particulars of LED backlight tech before, so I won’t get sidetracked in explaining it here, but the finer control afforded by a full-array design allows for improved contrast and, for the most part, better uniformity when displaying dark images. Sony was among the first TV makers to push full-array for LCD, and then mysteriously put the tech on hold. But it roared back in 2011 with the XBR-HX929 line, a series that pushed full-array to new heights. The newest such sets to arrive from Sony are the HX950 series, which started shipping in late 2012. Can they match, or even exceed, Sony’s vaunted HX929 TVs?

2D Performance
3D Performance
Features
Ergonomics
Value

With the introduction of its new 2013 XBR sets, Sony has shown that it’s serious about bringing Ultra HD, popularly referred to as 4K, to consumers at prices that, while still high, are less seizure-inducing than the $25,000 sticker on its 84-inch XBR-84X900 (Home Theater, June 2013).

Technically, 4K is shorthand for a resolution of 4096 x 2160 pixels—the professional 4K format. Consumer 4K sets, on the other hand, have a resolution of 3840 x 2160, exactly four times the pixel count of full HD 1080p. Regardless of the industry’s plan to refer to such sets as Ultra HD, 4K has already crept into the lexicon as the popular term for 3840 x 2160 home video.

Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Excellent shadow detail
Superb color and resolution
Punchy HDR
Minus
Mediocre off-axis performance
Some blooming

THE VERDICT
The new Sony XBR-65X900F is no OLED-killer, but it offers OLED-like benefits at a reasonable price.

OLED ULTRA HDTVS grab most of today’s headlines. And although prices for OLED sets have dropped dramatically over the last year, they still command a high premium. Even flagship LCD sets— Sony’s Z9D line, for example—remain beyond the price reach of many consumers. Sony’s new X900F LCD TVs, which are available in screen sizes all the way up to 85 inches, provide a more reasonable alternative. Choose the 65-inch X900F under review here and you’ll leave the store with a far smaller dent on your credit line than you would when buying an OLED or a flagship LCD.