Recession? What recession? Panasonic's TV sales were up 30 percent in December 2010 over the previous year, the company reported at today's press event -- and sales of Viera sets were up 45 percent. So the little logo projected above the doorway in the picture above is one potent little symbol. The biggest sellers were 54-, 58-, and 65-inch sets. Areas of future growth include 3DTV, projected to rise to 32 percent of the worldwide market by 2014, and IPTV, expected to hit 42 percent the same year.
Perhaps the biggest news for 3DTV fans is that Panasonic will push for a standard for active-shutter glasses. For consumers, this would be a big improvement over the current balkanized situation, with each manufacturer having its own type. Panasonic says eyewear interoperability would drive growth. We're guessing it would also help the company defend its investment in active-shutter 3DTV technology at a time when passive 3DTV is starting to arrive from Vizio and LG. Panasonic is also opening a 3D Innovation Center to foster production technology in Hollywood. A new committee of the International 3D Society will do the same in Japan. Panasonic also seeded the student filmmaking community with 3D camcorders, with results to be chronicled on the website of the Campus Movie Fest.