Aside from the DLS-RS4000 4K behemoth, no less than six new projectors were announced at JVC's press conference today—three in the Reference series from the company's professional division and three in the Procision line from the consumer group, all with HQV video processing. At the top of the heap are the DLA-HD990 and RS35, which feature hand-selected and -tuned optics, 70,000:1 native contrast ratio with no dynamic iris, inverse telecine back to 24fps with 96Hz refresh rate, and ISF and THX certification. Both will list for $10,000 and should be available this month. Stepping down the model ladder, we come to the HD950 and RS25, with 50,000:1 contrast and THX movie mode for $8000. The entry level is occupied by the HD550 ($5000) and RS15 ($5500) with 35,000:1 and 30,000:1 contrast, respectively. The demos looked quite good, especially because JVC always goes to great lengths to show its projectors in a darkened environment.