Toshiba's Scott Ramirez went all Bono on us to celebrate this year's autumnal partial TV-line overhaul. Having already announced a DVD player with advanced upscaling several weeks ago, Toshiba introduced SRT (Super Resolution Technology) upconversion for its fall LCD HDTV lineup. Must be important -- it was embedded in the backdrop. But what'll really get value-oriented consumers salivating is the new RV525 series, which includes a 40-inch 1080p for just $999.