TiVo + Domino's Pizza; Never Leave the Couch. Ever.
Oh happy day. We reported last week that lucky Aussie's were getting pizza through their TiVos. But, starting today, TiVo broadband subscribers can order Domino's Pizza, right from an on-screen widget on their TiVo menu. The service is free, and it's for both delivery and pick-up orders. Just pay cash when the doorbell rings. Get the door . . . it's Domino's!
Now, sure, we know that if you have TiVo, you can pause whatever you're watching so you can walk away and make the call. But why bother?
But wait - it gets even better.
Rob Weisberg, vice president of precision and print marketing at Domino's Pizza, Inc. said, "This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You'll see a television ad for Domino's and you'll click 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door."
How cool is that? I'm waiting for Michelob to start a similar service.
Karen Bressner, Senior Vice President of Advertising Sales, TiVo Inc said, "This exciting new partnership offers yet another advertising solution as commercial avoidance continues to increase. With just a few clicks of the remote, TiVo users can pause their program, order a pizza, and then sit back, relax, and return to their favorite show without missing a single second. Now, TiVo delivers the absolute best television viewing experience…and a pizza."
Yeah, yeah, yeah. It's good for advertisers. Whatever. I just want an Ultimate Deep Dish, extra 'shrooms. 30 minutes? I'm waiting . . . -Leslie Shapiro