I could tell you that this is a better picture of the Samsung SP-A800 we reported on earlier in the show. But it isn't. It's the Samsung SP-A400, and apart from its smaller size, it's a dead ringer in appearance for the SP-A800. It's a 1280x768 design. Didn't catch the price yet, but it's sure to be lots cheaper than the circa $10,000 price of its big brother.