SanDisk Makes Steve Sweat

Last week's announcement of Apple's new iPod line was a historic one. It was the first time a rival maker of music players has made Steve Jobs sweat in public. It was no accident that Jobs introduced a second-generation iPod nano with a capacity of 8GB and a price of $249, essentially doubling the capacity of the old 4GB nano for the same price. SanDisk, number two in the music-player market, has been selling an 8GB, $249.99 nano-killer for months. The Sansa e280 is not nearly as thin as the nano, though it does have a color LCD that's a half-inch taller, and it sounds equally good. I'd love to tell you more, but the blog-review that was slated to appear in this space today has been spirited off to the print magazine where it will appear in the December issue. Say, big spender, isn't it about time for you to finally subscribe? Come on, it's $12.97 a year, just over a buck an issue. It won't kill you.

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