Norwegian manufacturer projectiondesign has announced a new line of projectors under the avielo moniker. Based on Philips' VIDI lamp technology, which increases brightness and contrast by producing alternating bright and dark pulses in the lamp, the avielo line launches with five models ranging in price from $7500 for the 720p Prisma to $65,000 or $70,000 for the dual-lamp 1080p Helios pictured here. All are shipping now except the Helios, which should appear by the end of the year.