Panasonic Aspires to Be Green
Among the areas the plan will address are solar power, battery technologies, smart energy management, and policies that will more closely examine the activities of manufacturing partners and suppliers of materials. Panasonic will strive to use more recycled materials in new products and improve its recycling and disposal of existing products. It will strive to minimize CO2 emissions, water consumption, and hazardous chemicals. It will examine the impact of its activities on biodiversity. And it aims to double the number of "eco conscious" products sold.
The company has just launched the Earth Lunch Hour, a webcast in which ideas will be shared via video, image, or message. The webcast is in both English and Japanese and is repeated around the clock.
A "Connecting with the Earth" ad campaign has been launched to call attention to Panasonic's Energy Star certified TVs, solar panels, and other products.