Opera Hits Theater Screens
What's the latest cinematic sensation? The New York Metropolitan Opera! The Met struck a deal with exhibitor chain National CineMedia for high-def theatrical telecasts of six operas. The first four--The Magic Flute, I Puritani, The First Emperor, and Eugene Onegin--sold out 48 of 60 houses, making Mozart, Tan Dun, Bellini, and Tchaikovsky more popular than Prince, Bon Jovi, and The Who. The fact that people are paying $18 per ticket, versus $10 for rock acts, brings even wider smiles to exhibitors. Next up are The Barber of Seville (Rossini) and Il Trittico (Puccini, set model by Douglas W. Schmidt pictured). While the telecasts have prospered in big cities like Los Angeles, Chicago, Boston, Miami, and Washington, they're also drawing crowds in smaller markets including Huntsville, Alabama; Pueblo, Colorado; Boise, Idaho; and Dayton, Ohio. The Met will continue its longstanding Saturday-afternoon FM radio and more recent Sirius broadcasts. Its public-TV exposure had dwindled in recent years due to union pressures, but thanks to a new profit-sharing plan with the unions, the same half-dozen productions listed above will air on public TV, in HD, with Dolby Digital 5.1 surround. There is, however, a window between theater and television. So if you just cannot wait for Rossini--or just like the social ritual of enjoying opera in the presence of fellow music lovers--check your local theater listings.
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