New Product: Sharp Aquos LC-37D90U 1080p LCD HDTV

NUMBERS GAME The hot spec on HDTVs this year is 1080p resolution, and the Sharp Aquos LC-37D90U 37-inch LCD joins the crowd with a 1,920 x 1,080-pixel screen and a 1080p input. That means it will not only show every last detail of a 1080i HD signal, but that the display is pretty much future-proof - until they start broadcasting holograms.

FAST TRACK With a pixel response time of under 6 milliseconds, the LC-37D90U has the goods to keep up with any quick movement onscreen, so the big game doesn't end up looking like the big smear. $3,500 sharpusa.com 800-237-4277

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