More iPrimetime on the iPod
After selling more than three million videos since October 12th - that historic day when Apple made video content available for purchase and download from the iTunes Music Store - the maverick company is hungry for more downloads. Yesterday, Apple and NBC Universal announced "an unprecedented lineup of new primetime, cable, late-night and classic TV shows" is now available on the iTunes Music Store. (Hmmm, the name "iTunes Music Store" might need a little rethinking...)
So, what programming can you watch on your iPod (or computer) as people look at you with envy and techno-lust? Apple says there are now more than 300 episodes of 16 popular TV shows available from the self-proclaimed "world's most popular video download store". The 11 newly added pay-per-download shows - drawn from NBC Universal's storehouse of TV wonders from 1950 to the present - include:
- "Law & Order"
- "The Office"
- "The Tonight Show with Jay Leno"
- "Late Night with Conan O'Brien"
- "Battlestar Galactica"
- "Alfred Hitchcock Presents"
- "Knight Rider"
Television shows are available in the U.S. only and cost $1.99 per episode. Music videos and short films are $1.99 each, as well. You'll need the free iTunes 6 for Mac or Windows and a valid credit card with a billing address in the country of purchase to snag any of the video content available from the iTunes Music Store.
In the first 20 days after making video available, the iTunes Music Store recorded over one million downloads including episodes from TV shows such as "Desperate Housewives", "Lost", "Night Stalker", and "That's So Raven".
The number of downloads would have been more, but episodes of "T.J. Hooker" were not available at the time. (They still aren't.) (And hopefully won't be for a long time...)