Audio Video News

Remember when we reported on DirecTV's 3D channel around the turn of the year? Well, it has company. Discovery, Sony, and IMAX have announced that they too will launch a 3D venture, as will ESPN.

Discovery, Sony Pictures, and IMAX are billing the 24-7 network as the first one in the U.S. Discovery Communications will distribute the network and provide sales and tech support. Sony will contribute content licensing as well as advertising/sponsorship sales support. Imax will also license material, promote through its theaters, and contribute image enhancement and 3D technologies.

Content will include natural history, space, exploration, adventure, engineering, science, technology, movie, and children's programming. Launch expected in 2011. See press release.

In addition, ESPN will also go 3D with its own network, reports USA Today. It will kick off with World Cup soccer on June 11.

More details about the DirecTV channel surfaced at CES last week. Panasonic is partnering with the satellite operator, providing production gear and promotional support. Their channel will also be 24-7. It's slated to start up in June. See DirecTV press release and our show blog.