Monster meets the Green Monster with Beats by Dr. Dre Red Sox Edition
Celebrities just aren't enough for Monster's headphone branding, and so the company is going after sports teams. Monster has just announced "Beats by Dr. Dre Red Sox Edition," a new set of Beats headphones covered in Red Sox team colors and logos.
These are the first publicly available sports team-branded Monster headphones available to the public. The headphones will retail for $400, and will be available in regional Best Buys and Apple Stores. Somehow, I doubt many of them will show up in any of Manhattan's Best Buys or Apple Stores.
— Will Greenwald