Major studios to release DivX movie copies
Paramount, Warner Bros., Sony Pictures, and Lionsgate have all entered partnerships with DivX and online video store FilmFresh.com to release their movies in DivX. Currently, several hundred movies are available on FilmFresh.com, with new releases costing up to $16 and older films available for $10.
The DivX format is convenient not only because of its compression method, but because it features much less digital rights management (DRM) than Microsoft and Apple's video formats (commonly used in the iTunes Store and other large digital media stores). Once a DivX video is purchased from FilmFresh.com, users can put it on any device that can play DivX files with a minimum of hassle, without the issues of authorizing the file over the Internet after it's downloaded.
— Will Greenwald
[Source: Engadget HD]