JBL and Roxy fuse forces, foment fashion
Don't expect a bunch of glittery, pink, unicorn-encrusted headphones, though. While neither company has released specific details about the individual headphones (besides this teaser photo), they will probably come in a wide variety of bright colors and sleek shells. The partnership with Roxy should prevent JBL's upcoming headphones from falling into the gadget makers' trap of taking an existing product, slathering it in pink, and saying it's for women. Fashion doesn't have to be frilly.
— Will Greenwald