iPod Creator, Tony Fadell, Gives Keyote at CEDIA 2013
The invention of the iPad (not a Tony Fadell creation) changed the custom installation industry because control for devices in the home could be done from an app. iPad controls are easier to design and easier for customers to use on a tablet device that they are accustomed to using for other areas of their life. Already, it is clear that iPads, more than any other tablet are dominant here at the CEDIA Expo.
Fadell gave advice to electronics designers based on what he learned from his past failures and successes. “Just because you can add a feature doesn’t mean you should,” he explained referring to the failure of the Magic LInk that included every available feature for its time. He said that manufacturers should keep their device simple and easy to use. He gave marketing advice based on the enormous success of the iPod. Fadell said that designers should create a device that solves a problem, then market the device by telling consumers they have that problem. Here's hoping some savvy device designers heard his recommendation for products that solve problems and are simple to use. I love simple.