Installations: Double Feature Page 2
|THE MEDIA ROOM features a Mitsubishi 65-inch DLP 1080p RPTV, Triad InRoom Bronze LCR speakers upfront, Triad InWall Bronze/4 Surround speakers, and a Triad InRoom Bronze PowerSub. A Control 4 Media Controller handles the various source components.|
An installer for more than a decade, Garipay left Arizona 2 years ago after watching the custom market in Phoenix become ultracompetitive. He decided to seek opportunities in Mexico's booming resort areas, and as an avid surfer and native Southern Californian, missing the beach gave him another reason to head south.
But it hasn't been all catching waves, sipping cold cervezas, and installing high-end systems. In fact, Garipay found he faced a steep learning curve as he began carving out a niche, and doing business in Mexico presented its own hassles. Just getting gear through customs can be frustrating, time-consuming, and costly. "You have to import almost everything," he explains. "It can sometimes sit in customs for a week, there's a lot of paperwork, and on some products there can be up to 100% importation duty."
Installing gear in another country with a language barrier, a knowledge gap, and a different approach to construction can also be difficult. The mindset of local tradesmen, who usually aren't up on the latest custom-install trends, is one hurdle. "They don't really understand the concept of the integrated home," Garipay says. "So it's a challenge to work with someone who speaks only Spanish and doesn't always understand what I'm trying to do."