Hi-Def Wheeling And Dealing
Toshiba's permanent price drops leave the MSRP of the HD-A2 at just $299, and the HD-A20 at $399. According to recent reports, while Toshiba sold 100,000 standalone HD DVD players in the US during the format's first year, but sold another 50,000 players during the month-long promotion that featured the $100 price drop on the players.
The Blu-ray promo starts today, July 1st, and will be supported by a major print and online media campaign. For more information visit www.bluraysavings.com.
Players eligible for the Blu-ray promo include Sony's PlayStation3 and the BDP-S300 and BDP-S301 (the latter of which we're not familiar with and will try to get some info on), Panasonic's DMP-BD10K and DMP-BD10KA, Pioneer Elite's BDP-94HD, and Samsung's BD-P1200. Among the BD titles available are Pearl Harbor, Corpse Bride, Underworld Evolution, Babel, and The Last Waltz.