Half of U.S. Households Set Up for Streaming

Just over half (52 percent) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of 6 million homes over the past year, according to a new report from NPD.

While the types of devices being used to connect these televisions to the Internet are varied (video game consoles, streaming media players, Blu-ray disc players, and the TVs themselves), the average connected TV home had three devices installed that they could use for programming from apps on their TVs.

NPD said these numbers are in lock-step with the macro-level rise in the number of connected devices in American homes, which numbers 734 million, or an average of 7.8 connected devices per home. This represents an increase of 64 million installed and Internet-connected devices over a year ago, according to the report, which surveyed more than 5,000 U.S. consumers 18 and older at the end of 2015.

“Ownership of connected televisions and streaming media players is accelerating while the availability of streaming content is simultaneously expanding,” said John Buffone, executive director of NPD Group Connected Intelligence. “These combined forces will continue to drive increased adoption of connected devices within U.S. households.”

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