Goodbye WB and UPN, Hello CW
This is the final season for WB and UPN. In the fall their owners, Warner and CBS, will launch a new network as a joint venture. The name is CW and the programming blocks will resemble the current WB. Nighttime programming will run Monday-Friday 8-10 p.m., Saturday 7-10 p.m., and Sunday 5-7 p.m. Daytime programming will run Monday-Friday 3-5 p.m. and five hours on Saturday morning. Pooling current UPN and WB affiliate stations will reach 95 percent of the U.S. TV audience, while cutting costs, making this a logical move for CBS (close to breaking even with UPN) and especially for Warner (struggling with the WB). The fates of many current series remain in doubt but UPN's wrestling programs and WB's Smallville will probably be ported to the CW.
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