Good Life. Great Price.

In case you didn't know, "Good Life. Great Price." is the slogan used to market Sears. Don't feel bad, it didn't ring a bell with me either. At least not like "Always Low Prices. Always."

In any case, if you need a hammer or a car battery, you might very well head to the Sears. (The Craftsman and Diehard brand names are worth their weight in steel and lead, respectively). But, when you think of cool consumer electronics, do you think of Sears?

Probably not. In an effort to change that, Sears is going after the CE market, with greater offerings in categories such as DTVs, digital cameras, DVDs, etc. Case in point: They have a sale coming up that's been posted on BlackFriday.info.  It has a long list of CE stuff (as well as more traditional Sears hardware offerings).

For example . . .

Check it out:

Magnavox 7" Dual Screen Portable DVD Player - $149.99

Samsung BD-P1500 Blu-ray Disc Player - $199.99

Samsung DVD-1080P Upconvert DVD Player - $49.99

Sony DVP-NS700 1080p Upconverting DVD Player - $69.99

Sony RDRVX560 DVD/VCR Recorder - $199.99

Panasonic 37" Full HD LCD TV - $749.99

Panasonic 42" 720P Plasma HDTV - $699.99 *

Proscan 32" LCD HDTV - $499.99 *

Samsung 19" LCD HDTV - $299.99 *

Samsung 32" LN32A300 LCD HDTV - $499.99

Samsung 40" 1080P LCD HDTV - $799.99 *

Samsung 46" 1080P LCD HDTV - $1099.99 *

Samsung 46" 1080p LN46A530 LCD HDTV - $1199.99

Samsung 50" 720p PN50A400 Plasma HDTV - $899.99

Samsung 52" 1080p 120Hz LN52A650 LCD HDTV - $2099.99

Sharp 26" LCD HDTV - $399.99 *

Sharp 46" Class Full HD 1080P LCD HDTV - $899.99 *

Sony Bravia S-Series 40" 1080p LCD HDTV - $999.99

Sony Bravia S-Series 46" 1080p LCD HDTV - $1299.99

Sony Bravia V-Series 40" 1080p LCD HDTV - $1099.99

Sony Bravia V-Series 52" 1080p LCD HDTV - $1799.99

Sony Bravia W Series 52" 1080P LCD HDTV - $1999.99 *

Sylvania 42" Class 1080P LCD HDTV - $699.99 *

Toshiba 40" 1080p 40RV525U LCD HDTV - $849.99

Vizio 26" LCD HDTV - $379.99

Vizio 37" 1080p Full HD LCD TV - $699.99

* denotes Doorbuster items

Now, before you rush over to Sears, do a little comparison shopping. You'll see that some of the prices are good, some are bad, and some are pretty terrible — especially compared to internet stores. In other words, if you want a Good Life and Great Price, shop around.Ken C. Pohlmann

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