Football on the world's biggest 1080p screen
The game (games, actually; a Madden tournament) was part of a fan appreciation day for season ticket holders. The NFL 2009-2010 season won't start for another month, so Madden 10 is probably the only gridiron goodness that enormous screen will be seeing for a few weeks. The event was arranged by Sony and EA, and tournament winners got their own copies of Madden 10, along with game systems (a PS3 for first place, a PSP for second and third places).
— Will Greenwald