Flops: Fourteen Formats and Technologies That Couldn't Quite Hang On

The road to A/V perfection is littered with formats and products that didn’t make it for one reason or another. Some were technically sound but ahead of their time or poorly marketed. Some were victims of bad timing, unforeseen circumstances, or uninspired design. Others were just plain curious in a “what the heck were they thinking?” kind of way. And then there are the tweak formats and technologies—embraced by enthusiasts and ignored by the masses—that refuse to go away. Here, we remember A/V formats, products, and technologies that are gone but (mostly) not forgotten.

8-TRACK TAPE (1965)
Instant access to our favorite music anytime, anywhere is a convenience we take for granted nowadays, but back in the ’60s, radio was the king of portability and the way we listened to music in the car. You were at the mercy of the DJ if you wanted to hear “Help!” or “Hang on Sloopy.” So it was a big deal when Ford introduced the optional Stereo-Sonic 8-track tape player in its 1966 Mustang, Thunderbird, and Lincoln models. Other automakers followed, and sales of prerecorded tapes boomed until the cassette finally took off in the mid- to late ’70s.

Developed by Bill Lear of Lear Jet fame, 8-track was a refined version of the short-lived 4-track cartridge introduced by car stereo pioneer/entrepreneur Earl “Madman” Muntz in the early ’60s, not long after Chrysler gave up on trying to perfect the in-car phonograph; the 4-track itself was a consumer adaptation of the endless loop cartridge introduced for broadcasters in the late ’50s. A loop of quarter-inch tape, joined by a foil splice, was spooled in a 5 x 4 x 1-inch plastic shell with an open end that was inserted into the player. The tape was divided lengthwise into eight narrow tracks to accommodate four 11.5-minute stereo segments; when the playback head passed over the foil strip, it would automatically move to the next segment.

As refined as it may have been, the 8-track format was clunky and fraught with problems. For starters, you couldn’t rewind the tape, and songs were routinely split between two program segments, meaning you might hear clunk in the middle of a favorite guitar solo as the tape head passed over the foil splice. Playback was also prone to wobbly sound and became muffled if the head was out of alignment. Sticking a matchbook cover between the deck and the edge of the tape cartridge was the high-tech fix of the day. Adding insult to injury, tape would frequently jam or break at the splice, and players had a nasty habit of turning that magnetic ribbon into mangled spaghetti—ailments caused or exacerbated by dust, dirt, and prolonged exposure to heat.

So while the 8-track enjoyed commercial success during its heyday, and even expanded beyond the car with the introduction of portable players and home recording decks, it wasn’t exactly a model of technical prowess.

QUADRAPHONIC SOUND (1969-1970)
The origins of surround sound date back 70 years to a limited theatrical release of Disney’s Fantasia, which featured five-channel(!) Fantasound. But the quest for a consumer format that could deliver an enveloping listening experience at home began in the late ’60s with four-channel quadraphonic sound. Foreshadowing Dolby Pro Logic (1987) matrix and Dolby Digital (1995) discrete surround sound, quad systems endeavored to expand the soundstage by adding a second pair of speakers behind the listener—but were a good decade ahead of their time.

Seeing potential for a new revenue stream, a number of big record labels and audio companies were quick to embrace the new concept after Vanguard Records staged an impressive four-channel demo in 1969 using reel-to-reel tape. RCA rolled out its discrete-channel Q8 format for 8-track tape in 1970, which gained wide support, but when it came to the LP cash cow, the industry couldn’t agree on a standard format. The result was a debilitating war between Sansui’s QS (Quadraphonic Synthesizer) system, the CBS/Sony SQ (Stereo/Quadraphonic) format, and JVC’s compatible discrete CD-4 (aka Quadradisc) system, a complex yet theoretically better sounding format that required an outboard demodulator and a special cartridge/stylus setup to produce four discrete channels; QS and SQ were matrix formats that encoded four channels in the two stereo tracks.

While format confusion alone was enough to kill quad, other factors helped hasten its demise. The costly four-speaker/amp setup was off-putting, and the formats had a host of technical shortcomings, ranging from poorly performing matrix decoders to excessive record wear in the case of the CD-4 format. On top of that, many quad mixes were uninspired or gimmicky and channel separation usually wasn’t that great. Receivers with built-in decoders for all three formats appeared in the mid-’70s, but by that time, the quad dream had already turned into a nightmare and was fading fast.

If you want to have a little fun, hunt down a few of these recordings on CD and play them on your home theater setup in Dolby Pro Logic and other matrix-surround modes.

BETAMAX (1975)
Sony’s Betamax videocassette format is famous not only for losing the mother of all format wars to JVC’s VHS system, but for introducing America to the concept of time-shifting TV programs. It also became the symbol of recording rights through Sony’s seven-year court battle with Hollywood that led to the Supreme Court’s landmark 1984 decision affirming the right to record TV programs for personal use. Ironically, by the time the historic ruling was handed down, one in five American TV households already owned a videocassette recorder (VCR) and VHS was outselling Beta by a wide margin. Sony conceded defeat and started selling VHS in 1988, although Beta remained a niche format outside of the U.S. for years to come.

The downfall of Beta is a story of stubborn pride and bad decisions. Sony introduced the first consumer VCR in late 1975, nearly two years before VHS entered the market, but squandered its lead by failing to line up a critical mass of support for the format. When JVC launched the conceptually similar but slightly bulkier VHS format in 1977, it already had the support of other top brands, including TV market leader RCA. Aggressive licensing, coupled with a recording time of two hours versus Beta’s one hour, gave VHS instant market momentum. Convinced that even longer recording times were necessary for sporting events, RCA equipped its first VCR with a four-hour long-play mode, sparking a tape length/recording time war that eventually topped out at five hours for Beta and 10.6 hours (with awful picture quality) for VHS.

Other notable Beta blunders included the misguided assumption that performance alone would bring success and that consumers were willing to pay more for a better picture. While this may have been true for some enthusiasts, what the public wanted most was an affordable product with convenient features such as remote pause and a built-in event timer, which VHS offered. Although Beta was late to the party with these and other features, the format never stopped evolving and even beat VHS to the punch with high-speed picture search and other features. But in the end, technical advances such as Beta Hi-Fi and SuperBeta were too late to stop the VHS juggernaut.

Little-Known Fact 1: Betamax was predated by the short-lived Cartrivision system, an expensive console TV with a built-in videocassette recorder introduced by Cartridge Television in 1972 and sold primarily through Sears; the company racked up massive debt and declared bankruptcy a year later.

Little-Known Fact 2: In 1977, two other short-lived videocassette formats were vying for market attention: Sanyo’s V-Cord system and Panasonic’s VX system, which was marketed under the Quasar brand as The Great Time Machine.

LASERDISC (1978)
The VCR was beginning to catch on and video rental stores were starting to pop up when the first laserdisc players trickled onto the scene in the late ’70s, promising a much sharper picture, stereo sound, and random access to any point on the disc with no tedious rewinding or fast-forwarding. Film buffs were agog over the high-tech video turntables, which used a laser beam to play 12-inch analog video discs, and offered enticing new controls such as slow motion, freeze-frame and still/step for frame-by-frame viewing. On the downside, laserdiscs were not recordable and had a maximum playing time of 60 minutes per side, which meant discs had to be turned over in the middle of the movie (players that could automatically play both sides were eventually offered).

The videodisc had been under development in various forms since the early ’60s but didn’t become a consumer product until late 1978 when MCA and Philips launched the DiscoVision/Magnavision optical disc system in Atlanta with an initial lineup of 72 movies, including the 1975 blockbuster Jaws. It was the first shaky step in a market rollout plagued by playback problems and a dearth of movie discs. Pioneer delivered an improved player in 1980 and relaunched the format a year later under the LaserVision/LaserDisc moniker after acquiring what was left of the failed DiscoVision venture. LaserVision was eventually dropped from the official name.

Around the same time, RCA dropped millions of dollars to launch the incompatible Capacitance Electronic Disc (CED) system it had been developing for nearly 20 years. In sharp contrast to laserdisc’s advanced laser system, the RCA SelectaVision VideoDisc player used aging phonograph stylus technology to play LP-like discs that were encased in protective sleeves and offered only VHS picture quality with mono sound. The format was obsolete from the get-go and abandoned within a few years. During the same period, JVC was demonstrating its Video High Density (VHD)—a sort of laserdisc/CED hybrid that used a stylus to electronically read a slightly smaller groove-less disc, which significantly reduced disc wear. The format was introduced in Japan in 1983 but never made it to the United States.

The laserdisc format evolved throughout the ’80s—eventually offering digital surround sound, widescreen presentations, and supplemental materials such as filmmaker commentaries—but was largely ignored by the masses and plodded along as a niche format before quietly fading away in the DVD era.

DIGITAL AUDIO RECORDING (1987-1992)
The early days of digital audio recording were tumultuous times that set the stage for the epic file-sharing battles that would come a decade later. The music industry had complained about losing revenues to home taping since the heyday of the analog cassette but went into panic mode in 1986 when Sony announced plans to launch the world’s first consumer digital audio tape (DAT) recorder as a successor to the analog tape deck. Fearing that the release of digital decks would lead to lost sales from rampant CD cloning, the Recording Industry Association of America (RIAA) retaliated with aggressive rhetoric—at one point likening the Japanese-dominated hardware industry to an assassin bent on destroying the music industry—and in 1987 threatened to sue the first company to sell a digital recorder.

The war was on as the RIAA lobbied vigorously for federal legislation that would restrict digital copying and compensate copyright owners for lost sales. It would be three years before DAT decks appeared on store shelves, which happened only after hardware makers agreed to equip consumer decks with the Serial Copy Management System (SCMS) that would become the cornerstone of the 1992 Audio Home Recording Act (AHRA). The law required all consumer digital audio recorders to incorporate SCMS, which permitted first-generation digital copies but prevented second-generation copying from copies; it also imposed a royalty on the hardware and blank media.

DAT was an audiophile’s dream come true, offering uncompressed near-studio-quality recording on a tape that was three-quarters the size of a standard cassette, but it never caught on with mainstream America. The format did, however, achieve moderate success in professional markets and as a data storage medium for computers. It also opened the door for two other digital formats that debuted the year AHRA became law: Philips’ Digital Compact Cassette (DCC) and Sony’s MiniDisc. Both incorporated SCMS circuitry and were among the first consumer formats to use perceptual coding technology to compress music for greater storage flexibility.

DCC was a short-lived but clever attempt at updating the familiar analog tape deck with an analog/digital hybrid that offered up to two hours of near-CD-quality digital recording on a cassette that looked like the one Philips invented in the early ’60s. DCC decks were less expensive than DAT recorders but still pricey and could play (but not record on) analog cassettes. The DCC launch was criticized for focusing on home decks and not including portable players—a mistake that limited the format’s appeal. The retro format barely caught the attention of American consumers and faded quickly.

MiniDisc was a forward-looking, magneto-optical format that stored up to 74 minutes of near-CD-quality sound on a mini CD encased in a thin, 2.7 x 2.9-inch caddy. It was positioned as a skip-free portable format that offered CD-like random access and an arsenal of easy-to-use editing features. It became popular in Japan and attracted a small, loyal base of followers here but ultimately succumbed to the onslaught of affordable CD recorders and MP3 players.

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COMMENTS
fcapra1's picture

I don't think movies will follow the same route as music and become a (completely) non-tangible format. The reason for this is that the movie companies would not have control. With a disc, there is some form of copy control. This is not the case with MP3's. I know we can go to iTunes and buy digital movie files, but the means to play back these files is limited for your average American.

As for streaming movies, the issue is one of speed. To get good playback of streaming content, you need at least 10mps. I doubt 40% of this country runs that 'fast'. I don't think enough people want to pay for it at current prices.

msardo's picture

Great article! May I say you missed a format - I think it was called the VideoDisc and it was by RCA in the early 1980's. It was about the size of a LaserDisc and inside the plastic case, it had a tape or even a film of the movie. Obviously, it required a special player.

abentrod's picture

The format was Capacitance Electronic Disc, I sold them back in the day. Also missing is JVC VHD disc system, really did not reach here, it died while still only in Japan.

Cheekybesom's picture

What about Circuit City's disastrous DVD format DIVX? Discs that you had to throw away 48 hrs after your initial viewing. It pretty much destroyed Circuit City.

kelsci's picture

I was in Atlanta on a junket for a senior works program in the later 1970s. I went on a early Sat. morning before I left to go to Rich's department store hoping to see the demo of the laserdisc machine. There were about 100 people surrounding the display demo. they were playing SMOKEY AND THE BANDIT on a magnavox tv that was not too big screenwise in size. There were also discs under the Discovision label of some Universal films for sale.

J_Wilson's picture

It preceded HD DVD & Blu-ray for prerecorded HD media.
It was only 1080i.
HD DVR's, HD DVD & Blu-ray, ended its run.

Colin Robertson's picture

I saw some great HD images on that, but we knew it would never take off because people were so adverse to tapes by then.

Goyoishere's picture

I was on that Laserdisc bandwagon. Those disks cost about $40 at the time. I really took a bath on that one. I got lazy about getting rid of them and I now still have about 50 of them taking up space on my shelf. Doh!!

Rob Sabin's picture
Thanks for all the comments, guys. D-VHS was definitely missed, though we mention CED and JVC's videodisc entry in the section on Laserdisc.

I remember writing Home Theater's features on Divx back in the day; we did a major investigation on what it was and how it came about. Disney was the primary studio behind it on the movie side (though they were hidden by their Hollywood law firm) and Circuit City bought in. This was a pay-per-play DVD system in the immediate aftermath of the launch of what came to be known as "open DVD," and it was announced after a long and arduous process in which the industry had presumably agreed on a single DVD standard to avoid a format war (vs what happened with HD DVD and Blu-ray).

Divx was a major black eye on the CE industry, and the consumers voted not just with their pocketbooks but with a major anti-Divix campaign online. The web was still just getting its steam on in those days, and I recall it was the first time I'd seen people use the bulletin boards and start up their own websites to do battle with the forces of evil (so to speak). What killed it in the end wasn't the outcry, though -- it was just so complicated, with different levels of purchase and what not, that even the sales people at Circuit couldn't explain it correctly. And they never got the broad distribution for the $5 pay-per-play discs that they wanted, so people weren't banging into racks of discs at their local gas stations the way the founders envisioned.

Good riddance, but no matter. Hollywood has always wanted a medium which would allow them to make the cash register ding anytime someone watches a movie at home, and they have it now with streaming.

barryaz1's picture

I plead guilty to the Laserdisc and HDDVD. I don't regret the LD (but do regret those still on the shelves, like the earlier comment), and I figure the HDDVD was just a bad bet.

At least my kids always understood the value of widescreen, even (or especially) when it was an early Disney movie or (I think) Meet Me in St Louis, one of my daughter's favorites, or Star Wars, although I will be eternally thrilled that my son first experienced that in a big spectacular theater at an annual charity screening here in Arizona.

Tut's picture

Had it come at another time, I wish Elcaset had taken off. It even *looked* like a good format. I'm glad to see mention of the ol' matchbook in the 8-track trick. A few of my favorite carts had a matchbook taped in the correct spot so I didn't have to dink around with it every time.

As for video streaming for movies, I hate that it's become so popular. For one, the US internet and ISPs can't handle it yet. It's slowing down everyone's normal internet activities. For another, it isn't (yet) delivering non-lossy audio or even decent video that doesn't reek of compression artifacts. They'll have to waste even more of our precious bandwidth to deliver decent results. Sure, streaming an old episode of Ironside from Hulu is fine for a lunchtime fix, but for delivering a feature film? No way. The studios will start to get the idea that nobody wants to buy, own, and store Blu–ray discs and we'll all be relegated to crappy damn streaming, not to mention the inability to watch something on the road.

itslow's picture

MiniDisc would've been a good addition to the list.

Garry Margolis's picture

Overall, a very good history! In addition to D-VHS, another format you missed is pre-recorded 1/4-inch tape. The earliest were available in both "stacked" and "staggered" versions -- the "staggered" tapes were recorded and played with separate heads for left and right channels. At least one playback deck made by Viking had user-adjustable spacing between its playback heads to allow the listener to tweak the time/phase relationships of the two tracks. These ran at 7.5 inches/second.

Later, 1/4-track 1/4-inch tapes, played at 3.75 inches/second, increased playing time by a factor of four for stereo recordings -- the tape was reversed halfway through its play. Dolby B-Type noise reduction improved the playback quality. Quadraphonic 4-channel pre-recorded tapes were also sold -- these were not reversed during play.

Other dead formats: the Cook Binaural stereo LP that used two separate grooves for left and right channels and a dual-headed playback arm -- it preceded the single-groove stereo LP by about 4-5 years; the RCA cassette that contained 1/4" tape running at 3.75 inches/second -- that's why Philips named theirs the "compact" cassette; the 3M 3-channel tape cartridge -- it used 1/8" tape before the compact cassette did; the Philips/Grundig Video 2000 (also known as V2000 and Video Compact Cassette) VCR system, sold only in Europe; the CD-Video (mentioned below); the Video CD; and the Super Video CD, sold mostly in China.

Your laserdisc summary could have been more detailed. This was the best video format available to the consumer until the advent of DVD. Its basic limitation was that it used broadcast-quality composite analog video, so it could be no better than what a viewer could see on the air.

The original laser videodiscs were CAV (constant angular velocity), i.e. fixed rotational speed, and played for 30 minutes/side. The next development was CLV (constant linear velocity), where the rotational speed decreased as the pit track spiraled from the inside to the outside edge of the disc. These could hold up to 60 minutes/side. The signal/noise ratio of the analog audio tracks on a CLV laserdisc, though, was not very good until the CBS CX noise reduction system was incorporated into the discs and players in the early '80s.

There was a failed CD-Video (not to be confused with Video CD) format that included a few minutes of laserdisc video plus a few minutes of audio playable in a CD player. The improvements in mastering technology needed to put laserdisc-compatible video onto a CD resulted in much better looking laserdiscs.

Later laserdiscs incorporated both CD-quality digital and analog audio tracks — these allowed for alternate commentary tracks on the analog channels. Many of the digital tracks had matrix-encoded Dolby Surround audio. However, PAL discs didn't have enough bandwidth for both digital and analog audio, so European laserdiscs dropped analog audio support.

Still later, Dolby Digital AC-3 multichannel audio was added, replacing the analog tracks on NTSC discs. I don't remember any players with built-in AC-3 decoders -- a special output fed an external multichannel decoder.

As for the competing optical videodisc systems, the RCA CED capacitive disc included CX-encoded analog audio for decent quality sound. JVC's VHD disc's audio quality was not very good -- it may have had its own noise reduction system included. Both had video quality similar to VHS.

For a time in the '80s, a subscription service distributed VHD music video discs to European discotheques. The quality difference between the VHD audio and the disco's own program sources, though, was jarring, and the service died out. If it had been on laserdisc, it could have kept going until the advent of DVD, and it might have spread to North America.

During the development of DVD-Video, laserdisc fans expressed a lot of resistance to the idea of compressed video. But after the DVD was released, most laserdisc users took one look at the higher resolution and better color reproduction of the DVD and abandoned their laserdisc support.

dsthornberry's picture

Does anyone remember the HI-FI VCRS not the Stereo VCR which had a stationary set of stereo record heads but the ones that had the audio heads on the spinning drum with the video heads? Needless to say this was my home audio recording and playback decks during the mid and late eighties as the quality and S/N was very good.

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