Disney Rolls Own Cloud Initiative
Disney Movies Anywhere is the studio’s foray into cloud-based content distribution. Buy a Disney movie title on iTunes, and you can enjoy it on multiple platforms—for starters, iOS devices, Apple TV, and major Web browsers, with others to follow. The digital rights management scheme is Disney’s own long-rumored KeyChest, a notable departure from the UltraViolet cloud DRM supported by other major studios. DMA is launching with 400 titles to start, including Frozen. Those who activate DMA and connect it to an iTunes account get a free digital copy of The Incredibles. If you’ve bought a Disney title on Blu-ray or DVD over the past six years, your disc may include a code for cloud access on the DMA platform.