Further, custom firms are best qualified to lead you through the pros and cons of various display technologies and help you to determine which set is best for you. Maybe you want a truly cinema-sized image, and you think a front projector is the right choice. A designer will discuss issues such as ambient lighting, different screen materials, screen size based on viewing distance, and selecting a projector with the resolution and light output to meet your needs. And if it turns out your room is suited for a front projector, he can help you with things such as motorized screens and projector lifts or automated lighting and shading.

Maybe you've been thinking about a sexy new flat-panel set but can't decide between a plasma and an LCD. You're definitely not alone in this, since I'm asked this question more than any other. But choosing one technology over the other requires a bit of qualification to ensure that you select the right one for your viewing space.

In light-controlled environments, I prefer plasma TVs. They produce deeper blacks, which add more depth and texture to movies, and the primary colors are more accurate and natural. Also, there's no light-shifting or loss of image brightness when you look at a plasma screen off-angle, even vertically. This makes it perfect for mounting over a fireplace mantel, which usually places the TV much higher than eye level. But LCD screens are ultra-bright and can hold their own in a window-filled room. And an LCD's nonglass screen makes it second to none for glare tolerance.

Finally, an installer offers far greater support than a big-box store can. From wall-mounting the TV and connecting your gear with the proper cabling to integrating everything with a single remote, an installer can do it all. Buying a TV is really just the first step, and a custom installer can make sure you get off to the right start.

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