Commercials are a Good Thing

A new study, of course by the television industry, found that people enjoyed TV shows more with commercials than the same show displayed without commercials. Interesting . . .

Of course, it should be noted that most sitcoms are written in anticipation of the commercial breaks. Comic timing, dramatic pause - whatever.  Just as startling as a commercial inserted abruptly into a movie can be, a properly placed commercial can give a show a break, a breather.

Admit it, even with TiVo, you still wait until the commercial break to go get a soda and snack, right? You know you do. --Leslie Shapiro

TechDirt

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