Cinram to Offer Hybrid Discs
HD DVD players and pre-recorded discs are expected to hit the market by the end of 2005, but more than two-thirds of North American homes already have a DVD player. With its dual functionality, the new HD/DVD 9 format could help spur the adoption of HD DVD.
In addition to storing a given title in both standard- and high-definition, HD/DVD 9 has other interesting applications. For example, a disc can provide a high-definition movie and a DVD-ROM game, or perhaps a high-definition movie and DVD-based bonus materials. "This product has excellent potential," says David Rubenstein, president and chief operating officer of Cinram. "The combination of a traditional DVD with the new high-definition format creates a new and exciting option for consumers with more features than ever."