Apple Announcement #3: Steve Jobs Says, iSorry!

"I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of the iPhone by $200 two months after it went on sale," writes Apple Inc. CEO Steve Jobs in an open letter "To all iPhone customers," posted yesterday on apple.com. (If you've been on Mars the past few days and need some background, see my "Apple Announcement #2" below.)

Jobs concludes: "We have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store."

What a brouhaha. Or should I say: boo-hoo-hoo . . . ha, ha!

I'm sorry, folks, but I have precious little sympathy for people who can afford to spend $600 on a gadget - very cool, very intense gadget that it is - and then cry when the price drops. True, it was $200. True, too, it was only two months later . . .

But still! If you don't know that these things happen, then you don't know much at all. I dare say that most of the people who bought iPhones in the first two months weren't casual cell-phone talkers but dedicated hip-toy early-adopters. And those early adopters should certainly know that PRICES DROP. Get over it. I mean, hell, where's my VCR credit? Didn't those things cost thousands of dollars when they first appeared?

Don't care for my (ring)tone? Fine. See that "Post a Comment" area below? Post it and click it, or zip it! -Ken Richardson

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